For so many creative people, “branding” is a bad word. Many view it as a chore or as barrier to expressing your true self. This class will change how you perceive the online world, and expand your understanding of how to effectively represent yourself and your work! In it, we will discuss strategies for reaching the fans you already have and ways you can connect with other like-minded artists in the writing community.
Laura Barbiea is a social media manager at Alloy Entertainment, a book packing firm that is a branch of Warner Brothers Entertainment. Talking about Young Adult books “on the interwebs” is her specialty. In addition to her experience at Alloy, Laura is a creative entrepreneur (actor/producer/extraordinaire!), who has experience building a brand on a personal level. When not singing the praises of the latest YA craze, Laura can be found wistfully trolling the Vespa website for the pretty blue scooter of her dreams.
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